According to a recent report by Pew Internet & American Life Project, 57% of Internet users have watched videos online and most of them share what they find with others -- 19% do so in a typical day. Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.
Pew also released its first major report on online video that shows how many video viewers have contributed to the viral and social nature of online video. More than half of online video viewers (57%) share links to the video they find with others, and three in four say they receive links to watch video that others have sent to them.
Video viewers who actively exploit the participatory features of online video by rating content, posting feedback or uploading video, make up the motivated minority of the online video audience. Young adults are the most active participants in this realm.
Wednesday, August 22, 2007
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